I’ve always been creative, following my art and crafting passions throughout childhood and into my early adult years. After university, I found myself a bit lost in the “real world” of work, so I decided to reignite that creative spark by enrolling in a floristry course at Bath College - and I absolutely loved it!

Isabloom was founded by Isabelle in 2019, and I (Verity) joined during the busy 2023 wedding season. After a few years growing the business together (and with Issy’s family growing too) she passed the reins to me at the end of 2025.

I love creating something beautiful that becomes part of such meaningful moments. Taking on Isabloom felt like the most natural next step, and with it already feeling like home, I’m excited to continue its story in my own way while staying true to everything it’s known for.

At the heart of everything I do is designing bespoke florals that feel like you. I work closely with couples and clients across Bristol, Bath, and surrounding areas to create flowers for weddings, businesses, and all special occasions. Wherever possible, I use seasonal blooms and a thoughtful, sustainable, low-waste approach. Making flowers that are meaningful, personal, and never mass-produced.

I source only seasonal flowers and try to buy locally grown where I can. I will only purchase the highest quality blooms as it is very important to me to retain a certain level of quality within my work.

The environment is very important to me and is something that I am very conscious of at Isabloom Floral Design. Sadly, the flower industry creates a lot of plastic waste, so I keep all of my packaging 100% recyclable and will only use biodegradable floral foam when it is absolutely necessary.

This is Verity; our head florist. Verity now runs the workshop side of things while I am busy with my head in the laptop planning logistics, designing everything we do and flower shopping! Verity has a wealth of experience in the industry and works so well as a key member of the team due to her laid back nature just like mine. Our team of freelancers are also handpicked by both of us so that we really do have the best of the bunch!